Rubie’s
costume, surface, graphic design
Innovative Toy of the Year 2018
Jurassic World t-rex Inflatable costume
From concept-to-completion, Laila utilized many of her talents with costume, graphic and textile. Licensed concepts were created simultaneously as movies were being filmed, taking inspiration from watermarked, behind-the-scenes snapshots. Between masterfully creating photo-real and vector artwork from scratch, sublimation printing , computer and paper pattern-drafting, garment construction, fittings, catalog design and photo-editing, there was never a dull day in the studio. There are too many creations to mention, but the major licenses include: Star Wars, Jurassic World, Ant-Man and the Wasp, Black Panther, Aquaman, Predator, Poison Ivy, Enchantimals, Barbie, Hot Wheels, Hello Neighbor, Tokidoki, Bugs Bunny, Tweety Bird, Sylvester the Cat, Thomas the Train, Feisty Pets, Shazam, Wonder Woman 1984, Creepy Pasta, Venom, Captain Marvel, Superman, Batman, Robin, Flash and the Tick.